During the Vietnam International Plastics and Rubber Industry Exhibition (VietnamPlas 2024), held from October 16 to 19, 2024, in Ho Chi Minh City, Shandong New Coord Color Masterbatch Co., Ltd. will share our insights into the current trends in the plastics and rubber industry, along with our strategic plans to navigate market changes. We cordially invite you to visit us at booth B529 to learn how we are leveraging innovation and strategic initiatives to tackle future challenges.

Industry Trends :
The plastics and rubber industries are undergoing rapid transformation. As global attention shifts towards sustainability and eco-friendliness, the demand for high-performance, low-energy, and environmentally friendly materials is growing quickly. Especially in the black masterbatch sector, customers are placing greater emphasis on product durability, color consistency, and environmental attributes. Furthermore, with the continuous growth of manufacturing in Asia and the reshaping of global supply chains, the demand for innovative material solutions is on the rise.
At the same time, carbon black, a key raw material for black masterbatch, is also experiencing changes in its market landscape. With increasingly stringent environmental regulations, the global carbon black market is moving towards greener production with lower emissions. Shandong New Coord Color Masterbatch Co., Ltd. benefits from the deep insights of our founder, who has over a decade of experience in carbon black trading. This expertise enables us to accurately anticipate industry trends and swiftly adjust our raw material supply chain to ensure the quality and competitiveness of our products.
Company Strategy :
Technological Innovation :
Our technical team has been deeply involved in the color masterbatch industry for 20 years, focusing on technological research and innovation to ensure that our products remain competitive in the market. By continually improving production processes and enhancing product performance, our black masterbatch products not only meet current market demands but are also positioned to lead future trends.
Green Environmental Strategy :
In line with global environmental trends, we have introduced a range of high-performance products that meet eco-friendly standards. These products not only reduce energy consumption during production but also offer better recyclability and degradability, aligning with the requirements for sustainable development in the future.
Global Market Expansion :
We continue to deepen our presence in international markets by strengthening partnerships with global clients and expanding our market share. At the same time, we emphasize localized service strategies to ensure that we can respond quickly to customer needs in different regions.
Optimization of Carbon Black Supply Chain :
Leveraging over a decade of experience in carbon black trading, our company can swiftly adapt to market changes by adjusting our raw material procurement channels. We ensure a stable supply chain, focusing not only on the quality and performance of carbon black but also on its environmental attributes, helping us maintain our leadership in sustainability and market innovation.

Shandong New Coord Color Masterbatch Co., Ltd. is committed to driving industry progress and leading the market through continuous technological innovation and strategic adjustments. We look forward to working with more industry partners to tackle future opportunities and challenges together.
We warmly invite you to visit our booth B529 to learn more about our future development plans and innovative products. For more information or to schedule a meeting, please visit our website at http://en.newcoord.com or contact Daisy Yin:
· WhatsApp: +853 6359 4689
· Email: daisy@newcoord.com
· Phone: +86 156 2877 3659
We look forward to meeting you at VietnamPlas 2024 to discuss the future direction of the industry!