September 10, 2024 – Shandong Xianghai Titanium Resources Technology Co., Ltd. is gearing up for a massive investment of 4.5 billion yuan to establish a new 300,000-ton annual capacity chloride process titanium dioxide pigment project. The project, spanning approximately 538.65 acres with a total construction area expected to reach 184,100 square meters, will encompass three production lines, each capable of producing 100,000 tons of chloride process titanium dioxide annually. Upon full operation, the project is anticipated to generate an average annual sales revenue of 6.23 billion yuan, with an average annual profit totaling 1.79 billion yuan and a net profit after tax of 1.342 billion yuan. The entire construction phase is slated to last for 34 months.

Chloride process titanium dioxide, a premium inorganic pigment and chemical raw material, boasts exceptional chemical stability, heat and weather resistance, along with outstanding whiteness, tinting strength, and opacity. These qualities make it widely applicable across multiple industries. Globally, the chloride process has become the mainstream technology for titanium dioxide production, particularly in industrially developed countries.
According to Color Masterbatch Industry Network, there is a significant gap in the Chinese market for high-grade rutile titanium dioxide, especially for products with high gloss, weather resistance, dispersibility, and opacity. These products hold promising prospects in high-end applications such as luxury automobiles, high-speed trains, and ocean-going containers. Xianghai Titanium Resources Technology Co., Ltd.’s substantial investment aims to bridge this market gap.
In addition to the primary product, titanium dioxide, the project will also coproduce by-products such as titanium tetrachloride, hydrochloric acid, and sodium hypochlorite, further diversifying the company’s product portfolio. Moreover, this project will not only enhance the company’s production capacity and market competitiveness but also exert a positive impact on the local economy and related industrial chains.
It is worth noting that Xianghai Titanium Resources Technology Co., Ltd., as a wholly-owned subsidiary of Shandong Lubei Chemical Enterprise Group Corporation, has accumulated rich experience and technical strength in the field of titanium dioxide production. This large-scale investment and expansion will undoubtedly further consolidate its leading position in the industry and lay a solid foundation for the company’s long-term development.