May 8, 2025 – In the face of pervasive global uncertainties, the procurement strategies of the paint industry are undergoing a profound transformation. Particularly within the decorative paint segment, driven by dual imperatives of strategic positioning and sustainable development, numerous manufacturers are redirecting their focus towards local supply chains, thus embarking on a pivotal shift in procurement models.
Persistent geopolitical tensions, soaring energy costs, and the vulnerability of transportation routes have exerted continuous pressure on global supply networks. This has had a significant impact on the decorative paint market, which boasts an annual global demand of approximately 27.7 billion liters, compelling industry players to actively seek novel solutions.
AsiaMB has learned that renowned industry players such as BASF and DAW SE are taking the lead in exploring innovative strategies to overcome these challenges. They are implementing measures like promoting local sourcing, reducing reliance on single suppliers, and optimizing warehouse management to mitigate potential supply disruptions in the future. Notably, these initiatives are often integrated with sustainability strategies, with many companies increasingly adopting regionally available bio-based raw materials to achieve a balance between economic benefits and environmental protection.
Economically speaking, paint companies have multiple considerations when adopting local procurement strategies. A more stable pricing system, shorter delivery cycles, and enhanced planning reliability for construction projects all serve as strong incentives for this transition. It’s undoubtedly a win-win approach that pursues both stability and sustainability.
Currently, the paint industry stands at a crucial turning point. The resilience of supply chains and regionalized layouts have emerged as decisive factors for the long-term success of enterprises. As market conditions continue to evolve, how paint companies further optimize their supply chain systems to ensure stable supplies while achieving green and sustainable development will remain a focal point of industry attention.