December 24, 2024 – A bustling scene unfolds in the production workshops of a materials company in Fujian, where production lines are operating at full capacity. Bags of titanium dioxide are swiftly packed under the precise operation of fully automated packaging equipment, ready to be dispatched on their journey to international markets such as the United States, Europe, India, and Singapore.
In recent years, Fujian’s pigment enterprises have closely followed changes in international market demand, continuously upgrading pigment production technology while focusing on technological innovation and brand building. These efforts have not only significantly increased the added value and market competitiveness of their products but have also transformed pigments, which were once merely a visual delight, into a powerful driving force for technological progress and foreign trade economic growth. According to the latest statistics from Fuzhou Customs, Fujian’s total pigment exports reached 550 million yuan in the first 11 months of this year, a year-on-year increase of 41.2%. Notably, the export value of self-owned brand pigments amounted to 350 million yuan, up 41% compared to the same period last year, accounting for more than 60% of the total export value of similar products.
Among the numerous pigment enterprises, one stands out as a global leader in the production of pearlescent pigments, with its production and sales volume ranking among the top in the world and successfully entering the list of the top ten suppliers in the global coatings industry. The head of the enterprise proudly stated, “We have continually explored process feasibility, material reliability, and equipment stability, ultimately successfully developing the world’s first extraction-based titanium dioxide chloride process. This innovation is not only environmentally friendly but also efficient and energy-saving, winning wide international recognition for our products.”
According to Color Masterbatch Industry Network, Fujian’s pigment exports to traditional markets such as the United States, the European Union, and Japan achieved significant growth rates of 36.7%, 61.8%, and 48.2% respectively in the first 11 months of this year. At the same time, exports to emerging markets such as ASEAN also reached 110 million yuan, a year-on-year increase of 35.1%. These figures fully demonstrate the strong competitiveness and broad development prospects of Fujian’s pigment industry in the international market.