May 13, 2025 – Amid the surging global packaging industry, the European flexible packaging market has consistently held a pivotal strategic position. Recently, the Flexible Packaging Europe (FPE) released a comprehensive market update report. Drawing on authoritative data sources such as Nielsen and Euromonitor, the report offers an in – depth analysis of the European flexible packaging market landscape, consumer perceptions, and regulatory changes in 2025, providing invaluable insights for the industry. The data reveals that the European flexible packaging market reached a size of $60.16 billion in 2024 and is projected to soar to $76.81 billion by 2029, with a compound annual growth rate (CAGR) of 5.01% from 2024 to 2029, showcasing robust development momentum in this promising market.
The political and economic situation in Europe profoundly shapes the trajectory of the flexible packaging market. Following the 2024 EU elections, although far – right parties gained more seats in the European Parliament, pro – EU alliances still maintained a majority. The European Commission has shifted its policy focus towards enhancing competitiveness and autonomy, with relatively less emphasis on green policies. Economically, the overall growth trend in the EU is complex. GDP is expected to grow gradually from 2024 to 2026, but there are significant disparities among member states. Germany is undergoing economic adjustments, while Spain and Poland have emerged as growth engines. This imbalance will also influence the development pace of the flexible packaging market in different countries. Against this backdrop, as reported by the Color Masterbatch Industry Network, the landscape of the European flexible packaging market is undergoing subtle transformations.
In terms of the market itself, European flexible packaging, fabricated from substrates like plastic films and paper, is widely used in the retail sector. After a decline in 2023, the market rebounded in 2024. Germany, France, and the UK lead in consumption, while Germany, Italy, and France are major production hubs. In the highly competitive industry, Amcor takes the lead with a 19% market share, closely followed by Constantia Flexibles and Mondi Packaging. Demand varies across different sectors, with strong growth in medical and beverage segments, while demand in areas such as cigarette packaging is on the decline. Despite an increase in the volume of flexible packaging in 2024, a drop in prices led to a decline in sales revenue. However, in the long run, the market is expected to resume stable growth, and signs of growth have already emerged in some niche segments in 2025.
Numerous enterprises play crucial roles in the development of the European flexible packaging industry. Amcor, with its global footprint and innovative eco – friendly solutions, stands as an industry leader. Constantia Flexibles differentiates itself through sustainability and innovation. ProAmpac has introduced mono – material packaging solutions, contributing to environmental protection. Additionally, companies like ePac and Mondi are deeply rooted in their respective fields, meeting market demands with their unique products and services.
Consumer attitudes towards flexible packaging are also a significant aspect. A six – country survey shows that the majority of consumers prioritize reducing food waste and packaging recycling but lack a full understanding of resource efficiency. When it comes to packaging preferences, glass jars and cardboard packaging are more favored, although flexible packaging still holds a certain share. Consumer awareness of flexible packaging recycling varies across countries, with higher recognition in Spain and Italy, and relatively lower in Germany and Poland.
Notably, the new Packaging and Packaging Waste Regulation (PPWR) is set to come into effect, and a series of stringent measures will reshape the industry landscape. From waste prevention and recyclability requirements to packaging bans, these regulations pose higher challenges for flexible packaging companies. However, the inherent advantage of flexible packaging in minimizing packaging volume may help it gain a competitive edge under the new rules, although the compliance pressure from food contact regulations cannot be underestimated.
Looking ahead, the European flexible packaging market is characterized by three core trends: strong market resilience, enabling it to recover quickly from fluctuations; sustainability emerging as the core driving force, requiring enterprises to proactively respond to regulatory challenges; and the yet – to – be – fully – recognized advantages of resource efficiency, leaving ample room for future promotion and public education. As changes accelerate, the European flexible packaging market will witness new competitions and opportunities, and those who can seize the trends are likely to stand out in this dynamic market.